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Welcome to the Doodle Institute

The Doodle Institute is a creative membership for adults who want more creativity in their life and a clear, supportive path to build their skills from drawing on paper to creating digitally on an iPad.

This is not about being “good at art.” It is about practicing creativity in a way that feels doable, encouraging, and fun.

Whether you are a parent, teacher, or coach, the Doodle Institute gives you tools you can use for yourself and skills you can share with others.

Why the Doodle Institute Works

This is not a one time class you watch once and move on from.

The Doodle Institute is designed as a creative ecosystem that supports you over time. Instead of information overload, you are given simple, repeatable ways to practice and grow.

Inside the Doodle Institute, you will:

  • Build confidence through repetition
    You are invited to return to the same tools, prompts, and exercises again and again. This is how confidence grows naturally, without pressure or perfection.
  • Develop skills over time
    The workbooks, courses, and monthly practice sessions are designed to meet you where you are and gently expand your skills, step by step.
  • Explore both hand drawn and digital art
    You will move comfortably between paper and iPad, learning how the same creative ideas translate across tools so your style can evolve naturally.
  • Make creativity part of your life again
    Creativity becomes something you practice regularly, not something you save for special moments. It becomes a rhythm, not a task.

You do not need more information. You need a place to practice. And a community to support you.

Who joins the Doodle Institute?

The Doodle Institute is designed for adults who:

  • Crave more creativity and self-expression

  • Want structure without pressure

  • Love learning step by step

  • Want to build skills from doodling → painting → digital art

  • Are curious about creating their own products, lessons, or resources

  • Want creativity to feel nourishing, not overwhelming

No prior art experience required. You start exactly where you are.

Want to see a sample lesson?

In this lesson, you will create a joyful painting of colorful tents using simple shapes, bold lines, and playful patterns. This lesson focuses on process over perfection. You are encouraged to explore color combinations, make creative choices, and let your own style emerge naturally.

Welcome to the Doodle Institute

We’ve designed a collection of resources to support you at every stage of your creative journey. Our PDF Workbooks give you step-by-step guidance and playful exercises you can return to anytime. The Love Your Artwork 5-Day Challenge offers a powerful jumpstart to help you overcome self-doubt and reconnect with your creative spark. And inside the Doodle Friends Art Club, you’ll find a supportive community filled with live sessions, monthly projects, and coaching to keep you inspired and growing all year long. Together, these offerings create a pathway to help you build skills, express yourself boldly, and fall in love with your art.

(3) Three Colorful
PDF Workbooks

Discover the joy of learning at your own pace with our beautifully designed PDF workbooks. Each guide is filled with step-by-step lessons, prompts, and creative exercises that make it easy to build new skills while keeping the process playful. Whether you’re practicing doodles, exploring color, or working through journaling prompts, these printable resources give you a clear path forward while leaving plenty of room for your personal expression. They’re perfect for slipping into your creative routine, letting you return to lessons whenever inspiration strikes.

Get ALL 3 Workbooks

LOVE YOUR ARTWORK
5 Day Challenge

The Love Your Artwork 5-Day Challenge is your creative jumpstart — a short, powerful experience designed to help you reconnect with your art and yourself. Over five inspiring days, you’ll move through simple exercises that quiet self-doubt, awaken your imagination, and help you see your artwork with fresh eyes. This challenge is about building confidence in small, joyful steps and rediscovering the excitement of showing up for your creativity. By the end, you’ll have not only a set of new pieces but also the belief that your voice as an artist matters and deserves to shine.

Join the 5 Day Challenge

Doodle Friends Art Club
Membership

The Doodle Friends Art Club is your creative home base — a supportive community where inspiration, connection, and growth all come together. Each month brings new opportunities to create, from live sessions and workshops to fresh projects, printable art, and group coaching calls. Inside, you’ll find both structure and freedom: guidance to keep your creativity flowing and space to explore your own ideas. Beyond the lessons, it’s about belonging — sharing your journey with fellow artists who cheer you on and celebrate your wins.

Become a Member

Another Sample Lesson

Meet Our Founder

Hello, my name is Diane Bleck. I am an artist, author, and founder of the Doodle Institute. And I believe creativity knows no limits!

For over 20 years, I worked as a Visual Storyteller with more than 350 iconic brands including Nike, Google, TED, and Disney, helping them bring their biggest ideas to life through the power of visual thinking. Along the way, I discovered something magical: doodling isn’t just playful.  It’s one of the most powerful tools we have for telling our stories.

It all began with a few short lessons on an app called Periscope, where I shared simple doodle prompts to encourage people to draw, dream, and rediscover the world around them.

Since then, I’ve created three workbooks, six online courses, and built a thriving art community where we gather one Saturday a month to open our sketchbooks, play with color, and create together.

Welcome — I can’t wait for you to experience the joy and freedom that doodling and painting can bring into your life.

 

Art Supplies Checklist

Discover the Top 15 Art Supplies that I use every day. From sketching essentials to painting must-haves, this comprehensive list is designed to show you everything I use to create my artwork and you might want to add to your art studio!

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Get Your Free Art Supplies Checklist! 🎨

Ready to kickstart your creative journey? Download our Essential Art Supplies Checklist and discover the must-have tools for artists of all levels! Perfect for setting up your workspace and exploring new techniques.