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Welcome to the Doodle Institute

The Doodle Institute is a creative community I started in 2014 as a way to share my passion for doodling, painting, and drawing on the iPad. What began as a simple desire to make art more accessible has grown into a supportive space for adults who want more creativity in their lives and a clear path to build their skills—from pen and paper to digital drawing.

Want to see my favorite art supplies?

I get asked all the time about my favorite black outliner, acrylic paints, canvases, and even the varnish I use to finish my paintings. So I created a short, website-only video to share exactly what I use in my studio. In this quick walkthrough, I show you the tools behind my bold black outlines, vibrant color blocks, and long-lasting finishes, so you can feel confident and clear before investing in your own supplies. Watch below and build your kit with intention.

Meet Diane Bleck

Hello, I am an artist, author, and founder of the Doodle Institute. And I believe creativity knows no limits!

For over 20 years, I worked as a Visual Storyteller with more than 350 iconic brands including Nike, Google, TED, and Disney, helping them bring their biggest ideas to life through the power of visual thinking. Along the way, I discovered something magical: doodling isn’t just playful.  It’s one of the most powerful tools we have for telling our stories.

It all began with a few short lessons on an app called Periscope, where I shared simple doodle prompts to encourage people to draw, dream, and rediscover the world around them.

Since then, I’ve created three workbooks, six online courses, and built a thriving art community where we gather one Saturday a month to open our sketchbooks, play with color, and create together.

Welcome — I can’t wait for you to experience the joy and freedom that doodling and painting can bring into your life.

 
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