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Welcome to the Doodle Institute

The Doodle Institute is a creative community I started in 2014 as a way to share my passion for doodling, painting, and drawing on the iPad. What began as a simple desire to make art more accessible has grown into a supportive space for adults who want more creativity in their lives and a clear path to build their skills—from pen and paper to digital drawing.

The Doodle Institute

The Doodle Institute is built as a layered creative experience designed to help you grow over time. Instead of one-off lessons, you’re supported through guided practice, foundational instruction, and ongoing studio access. Each part works together to build confidence, strengthen skill, and help you develop your unique visual voice.

Inside the Doodle Institute, you’ll find three core components:

1. Guided Workbooks

Action-focused, printable resources filled with step-by-step exercises, prompts, and structured pages that move you from idea to finished artwork. The workbooks help you practice consistently and build confidence through repetition.

2. Foundational Online Courses

Six self-paced courses covering doodling, sketchbook development, digital drawing on the iPad, painting techniques, art journaling, and learning to love your artwork. These courses provide structure, technique, and a clear creative pathway you can return to anytime.

3. The Studio Membership

Ongoing monthly lessons released inside the membership — one doodle lesson, one iPad lesson, and one painting session — inspired by what I am currently creating in my studio. With guided instruction and downloadable worksheets, this is where your creativity stays active and continues to evolve.

Want to see my favorite art supplies?

I get asked all the time about my favorite black outliner, acrylic paints, canvases, and even the varnish I use to finish my paintings. So I created a short, website-only video to share exactly what I use in my studio. In this quick walkthrough, I show you the tools behind my bold black outlines, vibrant color blocks, and long-lasting finishes, so you can feel confident and clear before investing in your own supplies. Watch below and build your kit with intention.

What's Inside to the Doodle Institute

I’ve designed a collection of resources to support you at every stage of your creative journey. Start with 3 PDF Workbooks give you step-by-step guidance and playful exercises you can return to anytime. The Love Your Artwork 5-Day Challenge offers a powerful jumpstart to help you overcome self-doubt and reconnect with your creative spark. And inside the Doodle Friends Art Club, you’ll find a supportive community filled with live sessions, monthly projects, and coaching to keep you inspired and growing all year long. Together, these offerings create a pathway to help you build skills, express yourself boldly, and fall in love with your art.

(3) Three Colorful
PDF Workbooks

Discover the joy of learning at your own pace with our beautifully designed PDF workbooks. Each guide is filled with step-by-step lessons, prompts, and creative exercises that make it easy to build new skills while keeping the process playful. Whether you’re practicing doodles, exploring color, or working through journaling prompts, these printable resources give you a clear path forward while leaving plenty of room for your personal expression. They’re perfect for slipping into your creative routine, letting you return to lessons whenever inspiration strikes.

Get ALL 3 Workbooks

(6) Online Courses from Doodling to Painting

The Doodle Institute Course Library is your complete creative pathway. A thoughtfully designed collection of six self-paced courses that guide you from 21 Doodle Days and Sketchbook Basics to Digital Doodles and drawing on the iPad, from learning how to truly Love Your Artwork to building confidence with paint and creating expressive art journals in Spirit of Doodles. Each course is designed to build skill and belief at the same time—offering practical techniques, approachable lessons, and space to grow at your own pace. This library is not about rushing mastery. It is about developing your visual voice step by step, gaining confidence across mediums, and creating artwork that feels personal, joyful, and fully your own.

Get ALL 6 Courses

Doodle Friends Art Club
Membership

Each month, you’ll step into my real creative process as I share three brand-new lessons inspired by what I’m currently making one sketch session, one iPad lesson, and one painting experience. You won’t just watch techniques. You’ll build skills across mediums while seeing how ideas evolve from sketch to finished piece. Every lesson includes downloadable worksheets to guide you, spark ideas, and help you grow with confidence. And at the end of each month, one member will receive an original studio painting. This is ongoing access to a working artist’s studio. If you’ve ever wanted more detail, more depth, and more connection to the work I’m creating this is where it happens.

Become a Member

Meet Diane Bleck

Hello, I am an artist, author, and founder of the Doodle Institute. And I believe creativity knows no limits!

For over 20 years, I worked as a Visual Storyteller with more than 350 iconic brands including Nike, Google, TED, and Disney, helping them bring their biggest ideas to life through the power of visual thinking. Along the way, I discovered something magical: doodling isn’t just playful.  It’s one of the most powerful tools we have for telling our stories.

It all began with a few short lessons on an app called Periscope, where I shared simple doodle prompts to encourage people to draw, dream, and rediscover the world around them.

Since then, I’ve created three workbooks, six online courses, and built a thriving art community where we gather one Saturday a month to open our sketchbooks, play with color, and create together.

Welcome — I can’t wait for you to experience the joy and freedom that doodling and painting can bring into your life.

 
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Ready to kickstart your creative journey? Download our Essential Art Supplies Checklist and discover the must-have tools for artists of all levels! Perfect for setting up your workspace and exploring new techniques.