Hello, my name is Diane Bleck. I am an artist, author, and founder of the Doodle Institute — and I believe creativity knows no limits!

For over 20 years, I worked as a Visual Storyteller with more than 350 iconic brands including Nike, Google, TED, and Disney, helping them bring their biggest ideas to life through the power of visual thinking. Along the way, I discovered something magical: doodling isn’t just playful — it’s one of the most powerful tools we have for telling our stories.

It all began with a few short lessons on an app called Periscope, where I shared simple doodle prompts to encourage people to draw, dream, and rediscover the world around them.

Since then, I’ve created three workbooks, six online courses, and built a thriving art community where we gather one Saturday a month to open our sketchbooks, play with color, and create together.

Welcome — I can’t wait for you to experience the joy and freedom that doodling and painting can bring into your life.